Psychologists and therapists [without violating patient privacy] document that “digitization” in general and associated “digital technologies” in particular have been a recurring source of executive strategic angst. In sequence C-Suites have feared being:
“Kodak-ed” [i.e., failing to jump to the next technological wave];
“Netflix-ed” [i.e., failing to adapt to changing customer buying patterns];
“Amazon-ed” [i.e., having digital competitors render product/services irrelevant];
“TESLA-ed” [i.e., having charismatic outsiders co-opt critical destination points on digital horizon];
“UBER-ed” [i.e., offering sub-par customer experiences]; and most recently
“AI-ed” [i.e., having algorithmic competitors outsmart incumbent offerings]
How do you avoid this? Download the Digital Value Institute’s 4-step roadmap for establishing a digital strategy.