Digital Business Roadmap
- how to better engage customers in a digital age?
Who remembers the “Dot.com Era”? Where were you in your career trajectory during this supposedly halcyon time of wholesale tech over-exuberance and naivete? A golden age when new technology was almost universally viewed as a “good thing” and technologists were hailed as heroes. An age when “eye balls” [i.e., customer touches] ruled and profits didn’t really matter.
Same question in a different temporal envelope - who remembers the “Y2K moment” – a brief technology hiccup when a design oversight induced by the limitations and economics of existing technology required a massive re-tooling/re-thinking of technology architectures.
What most do not realize is that these two moments in technology history occurred SIMULTANEOUSLY. We were simultaneously excited and threatened by technology.
Fast forward to the present. Big picture historians/futurists and strategic planners see similarities between our current situation and the dot.com/Y2K confluence. We exist at a moment of unprecedented technology opportunity. The technology stack available to virtually all market participants is capable of delivering exponential improvements in cost and functionality. Simultaneously, technology has fallen out of favor with regulators, legislators, many senior executives and broad swatches of the general public.
The challenge facing all those who would create value with technology is how do we generate positive forward momentum? Download the report to get a roadmap for success.
Digital Strategy Roadmap
- where should your business be going?
Psychologists and therapists [without violating patient privacy] document that “digitization” in general and associated “digital technologies” in particular have been a recurring source of executive strategic angst. In sequence C-Suites have feared being:
“Kodak-ed” [i.e., failing to jump to the next technological wave];
“Netflix-ed” [i.e., failing to adapt to changing customer buying patterns];
“Amazon-ed” [i.e., having digital competitors render product/services irrelevant];
“TESLA-ed” [i.e., having charismatic outsiders co-opt critical destination points on digital horizon];
“UBER-ed” [i.e., offering sub-par customer experiences]; and most recently
“AI-ed” [i.e., having algorithmic competitors outsmart incumbent offerings]
How do you avoid this? Download the Digital Value Institute’s 4-step roadmap for establishing a digital strategy.